Bajaj Consumer Care Q4 results: PAT more than doubles to ₹64 crore as revenue jumps 30% YoY

Bajaj Consumer Care delivered one of its strongest quarterly performances in recent memory, with consolidated revenue climbing 30% year-on-year to ₹327 crore in Q4 FY26 against ₹250 crore in the same quarter last year. The result was powered by a combination of volume recovery, premiumisation, and the full consolidation of Vishal Personal Care Ltd, which became a wholly owned subsidiary in May 2025.

The more striking story, however, is at the bottom line. PAT surged 106% to ₹64 crore from just ₹31 crore a year ago a doubling of profits even as revenue grew at a more measured pace. This sharp operating leverage signals that the company’s cost structure is becoming more efficient, with gross profit jumping 148% to ₹72 crore from ₹29 crore in Q4 FY25.

EBITDA more than doubled to ₹76.5 crore with margins expanding from 12.7% to 23.4% a near-doubling of profitability per rupee of revenue earned.

Ad spend rises, but so does the payoff

Bajaj Consumer did not hold back on marketing. Advertising and sales promotion spend rose 34% year-on-year to ₹49.43 crore one of its largest cost heads in Q4. Yet profitability still surged, indicating that the incremental spend is generating strong returns, particularly as the company’s hair oil and personal care brands gain renewed shelf presence and consumer demand.

For the full year FY26, ad spend rose 23% to ₹173.75 crore, while annual revenue crossed ₹1,164 crore up 21% YoY. Full-year PAT rose 52% to ₹190.18 crore, reflecting a consistent improvement in earnings quality across all four quarters.

Vishal Personal Care: the hidden growth engine

An important caveat in reading the numbers: results for FY26 are not directly comparable to the prior year due to the Vishal Personal Care acquisition. The consolidation of this subsidiary has meaningfully expanded Bajaj Consumer’s product portfolio and revenue base, making the YoY growth figures partly structural rather than purely organic. Analysts will need to strip out this contribution to assess like-for-like performance.

Market reaction

The stock responded decisively, surging 9.57% to close at ₹469.95 on April 17 one of the stronger single-day moves for the counter in recent months. The market’s reaction reflects both the earnings beat and optimism that the margin expansion witnessed in Q4 could be sustained through FY27, especially if commodity costs remain benign and distribution investments begin to compound.

Source: Consolidated Q4 FY2025-26 results. All figures in ₹ crore. For informational purposes only not investment advice.